Posted: 19 October, 2016
Hungry Jack’s Introduces Brekk-E-Tag So Drive Thru Customers Don’t Have To Speak
Hungry Jack’s is introducing a drive thru electronic tag so that customers don’t have to speak to anyone in the morning.
Customers will be able to save their regular breakfast order onto an electronic Brekk-E-Tag. When approaching the drive-thru they’ll be able to drive straight past the speaker box after hearing a beep that will acknowledge that their order has been registered. They’ll then pay and pick up their food as usual.
“The clever Brekk-E-Tag initiative is aimed at customers that aren’t particularly a morning person or those looking for that extra convenience in their busy morning,” Hungry Jack's said in a statement.
“Brekk-E-Tag is designed to appeal to mums on the morning school run, tradies leaving for work in the early hours of the morning and regular Hungry Jack’s breakfast consumers on the go.”
The Brekk-E-Tag is being tested at the Tumbi Umbi Hungry Jack’s on the NSW Central Coast, and will eventually be rolled out across Australia.
“Customers go through the Hungry Jack’s drive-thru not only for the great tasting food but also because it is convenient and quick, we’re always striving for ways to make that experience even better,” Hungry Jack’s Chief Marketing Officer Scott Baird said.
“We can’t wait to see how our customers respond to the technology and hopefully soon we’ll see it in more of our restaurants across the country.”
You can register at brekk-e-tag.com.au.